| Alongside the distribution of the emblem, work began in mid-1970 on
the commercial use of the official Olympic mascot, "Waldi".
Up to April 1, 1972 there were about 50 Waldi licensees. The Waldi producers
had to pay a minimum licensing fee in advance. The task of the OC was not
so much to acquire new contracts, as rather to promote sales volume in
order to profit from higher licensing income.
Minimum licensing fees 245,000,-
DM
Additional licensing fees 213,000,- DM
458,000,- DM
Two million Waldis have been sold in about 20 countries. At this time
almost all Waldi producers have paid licensing fees in excess of the pre-paid
minimum.
(Text from Official
Report 1972, Vol. I, page 59) |