An official poster was produced in connection with the Games. As there was not time to stage a competition for the design of the poster, the choice rested between a few designs submitted to the Executive Committee.

As regards production and distribution, 100,000 copies of the official poster were printed (50,000 double crown, 25,000 crown and 25,000 double royal). Estimates were obtained for distribution, but the cost was prohibitive. It was decided to organise free distribution, and this was done by the Press Department.

The first step was to approach the governing bodies in Great Britain of the seventeen sports concerned in the Games. These bodies accepted quantities varying from 400 to 2,000, covering a total of nearly 10,000 for distribution among branches and affiliated bodies. All travel and tourist agencies with offices in London were approached, as also were all airlines with services operating to and from Britain. This accounted for a further 6,000-7,000.

A circular letter from the Director of Organisation inviting co-operation in the distribution was sent to the Town Clerks of nearly 300 towns and cities in Great Britain, and to the Directors of Education of all counties. This was followed by parcels of posters with varying numbers in proportion to the size of the towns or district concerned. The response was excellent. Only three towns failed to co-operate, and a large majority promised to display the posters on corporation vehicles, in schools and sports pavilions, and in public places in their areas. Every London Borough was covered, and each area in which sections of the Games were to take place was given special attention. In addition, every housing centre was given a generous supply. Repeat orders were being received right up to the time of the Games, and the whole 100,000 were eventually distributed.

Source document:   (Official report 1948, page 112)