Posters were probably the most popular publications in the Olympic
Identity Program.
Tey not only served to promote every aspect of the Games and the Cultural
Program of the XIX Olympiad, but became coveted souvenirs. Alltogether,
2,120,000 copies of 159 posters were printed in 1968. 18 sports posters
totaling 287,000 copies.
(Source document: Official
Report 1968, Vol. 2, page 298 + 318) |