| Official Poster 1988
In June 1984, the SLOOC commissioned Prof. Cho Yong-je of Seoul National
University to design the official poster of the Olympic Games. In January
1985, Prof. Cho presented two draft posters, and a screening panel adopted
the posters in April. The official poster represented the Games ideal of
"Harmony and Progress" in the combination of two images.
In the poster, the five rings symbolizing the pure Olympic spirit were
rendered in bright figurative form to represent the Olympic ideal illuminating
the world in peace forever. The image of the runner carrying the Olympic
torch symbolized mankind's progress towards happiness and prosperity. The
official posters were done with computer graphic technique, and light blue
and bright orange colors were blended to symbolize Korea as the Land of
Morning Calm.
Sports Posters
The SLOOC decided to produce 27 types of sports posters to introduce
the sports of the Seoul Olympic Games and to establish a familiar image
of the Games. On November 17, 1987, the SLOOC commissioned Prof. Cho Yong-je
of Seoul National University and his associates to design the posters.
The 27 posters represented the 27 sports of the Olympic Games including
the demonstration and exhibition sports. They were done with a combination
of photographic and computer graphic pictures. The photographs of athletes
in competition were taken during the Seoul Asian Games and the Los Angeles
Games.
The photographic images of the motions were selected after suggestions
and advice by the Korea Amateur Sports Association, while the selection
of the athletes shown was done with discretion so as not to spotlight any
specific race or country.
The computer graphic pictures were included as the abstract expression
of man's unquenchable energy, and formed an agreeable harmony with the
photographs.
( Source document: Official
Report 1988, Vol., 1, page 640) |
