Programme
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Olympic Games
 Helsinki
1952
 
Finland

 
 
Programmes 1952

In drawing up a printing plan the Programme Office had to decide whether to have separate programmes for each sport or a general programme to be issued daily containing the programmes for all the events on the day in question. The former method had been adopted in London in 1948, the latter in Berlin in 1936. For reasons of technical printing facilities the choice fell on separate programmes. Hence, 54 different programmes were printed as follows:

Printing work on the programmes was divided between six Helsinki presses. Owing to the large printings needed, the programmes for the track and field events, the Opening Ceremony, the Closing Ceremony and the football matches The covers, ready in advance, were printed by two firms.

Covers

Only one ink was used. The original idea was to have a differently coloured programme each day. To simplify matters, however, it was decided to limit the colours used in the day programmes to eight, the colour series for the period July 19th-26th being repeated over the period July 27th-Aug. 3rd. Competition and tournament programmes had their own colours, so that the total number of colours used in programme printing was 29.

The wording of both covers and programmes was in four languages (Finnish, Swedish, French, English).
Printed on three sides of the covers were:
a) inside front, the abbreviations used for names of countries
b) inside back, time-table of the Games
c) back, a traffic map of Helsinki with all arenas marked.
The wording of both covers and programmes was in four languages (Finnish, Swedish, French, English).

Editing

From the beginning of May onward the head of the Programme Office was assisted by two programme editors. The use of four languages necessitated much translation work. Although the skeleton drafts for the programmes were ready by the end of May, the final phase was one of frantic haste. For this there were many reasons. The lists of definitive entries could not be made ready as speedily as would have been desirable. The growth of entries for some sports exceeded the boldest estimates, with the result that the skeleton frames for some programmes had to be reset. The editing of the day programmes was hampered by delay on the part of competition offices in sending in the results of draws and the order of heats and lanes.

The programmes were not without errors, because certain international federations arbitrarily altered divisions into heats, the order of draws, etc., after the programmes were already out. Of this a few examples.

The I.A.A.F. decided on Friday, July 25th, that the semi-finals for the women's 200 metres were to take place on that day and not, as in the officially approved programme, on July 26th. In the men's 4 X 100 metres relay, the draw for the heats and the number of heats decided on the previous evening were altered while the event was in progress. The order of bouts fixed by the Association Internationale de Boxe for one day was in two respects against the rules and after a protest had been lodged had to be entirely revised, putting the programme into error in regard to the classes concerned. The Union Cycliste Internationale made sweeping changes in the order of events, the system of elimination and the number of heats on the first competition day, with the result that the printed programme was in hardly any accord with the facts. The Federation Internationale de Natation Amateur at the last moment altered the elimination system for water polo, compelling extensive and costly alterations to the programme. The day programme for rowing on July 21st was not brought out in time because it had to be reset at midnight after the Federation Internationale des Societes d'Aviron had altered the order of preliminary heats late that night. All this serves to show the thankless nature of the work the programme editors had to do, particularly in preparing the day programmes.

Printings and Distribution
The analysis of printings and sales reveals that in the early days of the Games errors were made in estimating the number of programmes required. Thus, 50 000 copies were printed of the Opening Ceremony programme, of which only 15 031 sold. Printings of the programme for the first day of the athletic events were 60 000, and sales 29 350. The corresponding figures for the Free Style wrestling event were 20 000 and 2 824, and for gymnastics 20 000 and 4 668.
Gratis copies distributed to the Press, radio, guests of honour, officials and housing sites aggregated about 100 000. Although programme sales were below expectations, no financial loss was incurred.

(Source document:   Official Report 1952, page 40)






 
Olympic Programme:
 
1896 Athens 1900 Paris 1904 St. Louis 1906 Athens 1908 London 1912 Stockholm
1916 cancelled 1920 Antwerp 1924 Paris 1928 Amsterdam 1932 Los Angeles 1936 Berlin
1940 cancelled 1944 cancelled 1948 London 1952 Helsinki 1956 Melbourne 1956 Stockholm
1960 Rome 1964 Tokyo 1968 Mexico City 1972 Munich 1976 Montreal 1980 Moscow