 |
 |
 |
 |
 |
|
Programme
|
|
|
|
|
 |
 |
 |
 |
 |
|
Olympic
Games
|
Helsinki
|
1952
|
|
Finland
|
| Programmes 1952
In drawing up a printing plan the Programme Office had to decide whether
to have separate programmes for each sport or a general programme to be
issued daily containing the programmes for all the events on the day in
question. The former method had been adopted in London in 1948, the latter
in Berlin in 1936. For reasons of technical printing facilities the choice
fell on separate programmes. Hence, 54 different programmes were printed
as follows:
Printing work on the programmes was divided between six Helsinki presses.
Owing to the large printings needed, the programmes for the track and field
events, the Opening Ceremony, the Closing Ceremony and the football matches
The covers, ready in advance, were printed by two firms. |
| Covers
Only one ink was used. The original idea was to have a differently coloured
programme each day. To simplify matters, however, it was decided to limit
the colours used in the day programmes to eight, the colour series for
the period July 19th-26th being repeated over the period July 27th-Aug.
3rd. Competition and tournament programmes had their own colours, so that
the total number of colours used in programme printing was 29.
The wording of both covers and programmes was in four languages (Finnish,
Swedish, French, English).
Printed on three sides of the covers were:
a) inside front, the abbreviations used for names of countries
b) inside back, time-table of the Games
c) back, a traffic map of Helsinki with all arenas marked.
The wording of both covers and programmes was in four languages (Finnish,
Swedish, French, English). |
| Editing
From the beginning of May onward the head of the Programme Office was
assisted by two programme editors. The use of four languages necessitated
much translation work. Although the skeleton drafts for the programmes
were ready by the end of May, the final phase was one of frantic haste.
For this there were many reasons. The lists of definitive entries could
not be made ready as speedily as would have been desirable. The growth
of entries for some sports exceeded the boldest estimates, with the result
that the skeleton frames for some programmes had to be reset. The editing
of the day programmes was hampered by delay on the part of competition
offices in sending in the results of draws and the order of heats and lanes.
The programmes were not without errors, because certain international
federations arbitrarily altered divisions into heats, the order of draws,
etc., after the programmes were already out. Of this a few examples.
The I.A.A.F. decided on Friday, July 25th, that the semi-finals for
the women's 200 metres were to take place on that day and not, as in the
officially approved programme, on July 26th. In the men's 4 X 100 metres
relay, the draw for the heats and the number of heats decided on the previous
evening were altered while the event was in progress. The order of bouts
fixed by the Association Internationale de Boxe for one day was in two
respects against the rules and after a protest had been lodged had to be
entirely revised, putting the programme into error in regard to the classes
concerned. The Union Cycliste Internationale made sweeping changes in the
order of events, the system of elimination and the number of heats on the
first competition day, with the result that the printed programme was in
hardly any accord with the facts. The Federation Internationale de Natation
Amateur at the last moment altered the elimination system for water polo,
compelling extensive and costly alterations to the programme. The day programme
for rowing on July 21st was not brought out in time because it had to be
reset at midnight after the Federation Internationale des Societes d'Aviron
had altered the order of preliminary heats late that night. All this serves
to show the thankless nature of the work the programme editors had to do,
particularly in preparing the day programmes. |
Printings and Distribution
The analysis of printings and sales reveals that in the early days
of the Games errors were made in estimating the number of programmes required.
Thus, 50 000 copies were printed of the Opening Ceremony programme, of
which only 15 031 sold. Printings of the programme for the first day of
the athletic events were 60 000, and sales 29 350. The corresponding figures
for the Free Style wrestling event were 20 000 and 2 824, and for gymnastics
20 000 and 4 668.
Gratis copies distributed to the Press, radio, guests of honour, officials
and housing sites aggregated about 100 000. Although programme sales were
below expectations, no financial loss was incurred.
(Source document: Official
Report 1952, page 40) |
|