| Ticket Design and Printing
A threshold decision in ticketing for the
Sydney Olympic Games was not to use tickets designed to operate any venue
access control device. Access control was by the ancient method of tearing
the ticket.
Tickets were designed by SOCOG's Look of the
Games department in conjunction with the preferred designers Ing Advertising
and Design. Forgery was seen as a potential problem. Security features
of the Games tickets included a three-part paper process and a hologram.
Separate holograms were used for the Opening Ceremony, the Closing Ceremony,
souvenir ticket stock and thermal ticket stock.
It was also decided to release tickets late
in the ordering process to give added security; as it turned out, tickets
could not be printed until May/June 2000 anyway, because of the delay in
seat assignment.
In April 1999 SOCOG advertised for expressions
of interest in ticket printing and order fulfilment. Weldon Williams and
Lick of Fort Smith Arkansas USA was selected; this firm had undertaken
ticket printing and order fulfilment for the Atlanta Games.
(Source document: Official
Report 2000, Vol. 1, page 281) |
