1976 Innsbruck      


XII. Olympic Winter Games


pictogram 1976 olympic games innsbruck


Designer: Alfred Kunzenmann


The official emblem of the XIV OWG, »Vucko«, the Games mascot and the pictograms of sports were accepted as the basic elements of the visual identity of
the Games, and were elaborated for wider use in a special handbook entitled
»Graphic Standards«.

The above mentioned posters and »Sport and Art« collection of graphics
contributed a very great deal to the successful visual identity of the Games,
and were systematically used in the broad publishing activities of the OCOG, in the printing of tickets, decoration of the city, printing of accreditation documents etc. The designs for winners' medals, commemorative medals and diplomas
were also a consistent and qualitative part of the successful visual identity of the

In the context an especially successful undertaking was the Yugoslav open
competition for designs for the system of visual communications, which was
organized in co-operation with the Sarajevo City Assembly and the Association of Applied Artists. As a result, immediately before the Games, Sarajevo was enriched by a system of visual communications which indicated the whereabouts of all venues and tourist facilities, and covered Olympic decorations, traffic, and pictograms of general content.

The Olympic venues were decorated with flags of protocol and decorative character flying from 1300 flagpoles.

(Source document: 1984 Sarajevo Official Report, page 139)

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1976 Innsbruck Olympic Games Icehockeyticket with pictogram

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